A group of ad executives in Kentucky decided it was time to give their state a branding makeover. The state's official slogan is "Unbridled Spirit." But the "Kentucky for Kentucky" campaign decided it was time for something a little more provocative — like "Kentucky Kicks Ass."
Griffin VanMeter of Bullhorn Creative explains why they're giving the state's image an update, and how the state has responded.
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The show is a co-production of WNYC Radio and Public Radio International, in collaboration with New York Times Radio and WGBH Boston.
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Comments [2]
OUCH! John, correct pronunciation is Glohstah MA not Glowster!
Orlando - new motto "Escape from Reality Again and Again"
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