Democrats want to clear the air around ObamaCare. Dubbing the Affordable Care Act "ObamaCare" has helped the GOP to win the perception war around the Obama Administration's signature piece of legislation. To detractors, the term which bears the president's name is shorthand for big government infringing on personal rights. But the Democrats aren't taking it anymore.
In this conversation with Kathleen Hall Jamieson, professor of communications and director of the Annenberg Public Policy Center at the University of Pennsylvania, we hear how Democrats plan to rehabilitate the word "ObamaCare" through coordinated public relations campaigns online and off.