Democrats want to clear the air around ObamaCare. Dubbing the Affordable Care Act "ObamaCare" has helped the GOP to win the perception war around the Obama Administration's signature piece of legislation. To detractors, the term which bears the president's name is shorthand for big government infringing on personal rights. But the Democrats aren't taking it anymore.
In this conversation with Kathleen Hall Jamieson, professor of communications and director of the Annenberg Public Policy Center at the University of Pennsylvania, we hear how Democrats plan to rehabilitate the word "ObamaCare" through coordinated public relations campaigns online and off.
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The show is a co-production of WNYC Radio and Public Radio International, in collaboration with New York Times Radio and WGBH Boston.
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Comments [5]
Listening, aghast, to the final musically-enhanced sampling of 'ObamaCare = Obama cares,' I thought that if an advertising agency were working for the Obama Campaign, that would be the sort of thing that they would create.
This is news?!?
Simply astonishing. What a battlefield public radio is going to be, when a Republican nominee is running full steam against Obama. There will be no more cute joking about nominees. No more winking at Obama gently deriding the opposition. It is going to be a real fight, for all the marbles. A deathmatch battle for the Presidency, and the U.S. Senate, and the greatest political 'opening bout' in living memory; the fight for Wisconsin.
And given how clearly public radio favors one side in the culture wars, things like this pro-Obama audio stunt will be watched closely.
Apparently "Obamacare" is about to be replaced with the phrase "train wreck".
Good luck trying to spin that one away.
"Coordinated public relations campaigns" seems to the main occupation of the Republicans and their flacks rather than governing.
There was a widespread campaign of derision, defamation, slander and lies against anyone who raised their voice for Obamacare and the conservative media joined in on the vicious treatment of private citizens. As we've seen in recent years, the right can be a nasty piece of work, yet when they are given a thimble full of their own medicine the snivelling and cries of foul never cease.
Only the right can create a successful narrative and deride???? It's a nice little rule book they created for themselves.
How about the AFFORDABLE Care Act?
The Phil Collins mashup at the end of the audio is a hoot! And yes, it's better to take the term "Obamacare" which the Republicans intend as a pejorative ...and turn it right side up! By transformatively/lovingly embracing their venom we can detoxify it!
"Coordinated public relations campaigns" seems to the main occupation of the Democrats and their flacks rather than governing.
There was a widespread campaign of derision, defamation, slander and lies against anyone who raised their voice against Obamacare and the media joined in on the vicious treatment of private citizens. As we seen in recent years, the left can be a nasty piece of work yet when they are given a thimble full of their own medicine the sniveling and cries of foul never cease.
Only the left can create a successful narrative and deride? It's a nice little rule book they created for themselves.
How about the UN-Affordable Care Act?
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