Walt Disney is the latest company to jump on the childhood anti-obesity band wagon. Today Disney will announce a new initiative to advertise healthier food products on all its media platforms for children. The company says that ads for sugary cereals and junk foods will eventually be phased out, and by 2015 all companies advertising food products with Disney will be required to comply with new nutritional standards.
Keith Ayoob, associate clinical professor of pediatrics at the Albert Einstein College of Medicine in New York, helped develop these nutritional standards for Disney. Kelly Brownell is the director of the Rudd Center for Food Policy and Obesity at Yale.
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Changing food choices in the park is all well and good, but what about the giant candy stores and the candy pushing partners in bed with Disney?
As I write this, a giant Minnie Mouse lollipop my daughter got from the Goofy Candy Shop in Downtown Disney lies next to my computer on the table.
The problem with these giant sweeping changes is the harm they bring in the dreaded domino effect. Problem:Kids are fat. Solution:Take away all sugar to help them lose weight. What about the moms and dads who work at the giant candy stores and ice cream shops?
My daughter is 5 and no where near over weight so I have trouble telling other people what to do with their kids who are. Maybe start by asking them how they feel about their weiht and health? Solution:Talk to your kids!
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In school a "Mickey Mouse" course was one that all could get a high mark in. We would hope that Disney's proposed check mark would be more onerous on the food industry, causing real change. An initial observation is the bar probably has been set so most can clear (preserving ad revenue and park food sales), since we do not hear any food lobbyists rebelling (like they did with Bloomberg's challenge to reduce obesity / diabetes). Score 1 for Walt Disney PR.
This is more of the same corporate domination of our culture that the Occupy movement is addressing. Disney has a history of using the scale of their business to dominate. They have adapted folk stories, branded them and overshadowed the diversity of cultural stories through their dominance. I do not think I want Disney defining food policy to my children through the power of their branding tools. It will not be good for the diversity of food and food production in this country.
If you support his kind of corporate dictate of food policy, maybe we should have Monsanto and Disney team up so that we the consumer no longer has to think for ourselves, we can just turn our lives over to total corporate dominance.
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