The media put a new face to the Trayvon Martin case last week: Mark O'Mara, the red-haired lawyer representing George Zimmerman, the man charged with murdering Martin in February. O'Mara has worked as both a defense attorney and prosecutor for nearly 30 years and is incredibly media savvy. But what is he really like and how will he handle the emotionally-charged atmosphere that this trial is sure to bring with it? Kendall Coffey, a U.S. attorney based in Miami and author of "Spinning the Law - Cases in the Court of Public Opinion", explains how O'Mara will have to strategize both his defense and his media playbook if he wants to win the case.
Star Trek: Past, Present and Future
The IRS Scandal: Who Gets Tax-Exempt Status?, Depression's Lessons, 'Star Trek: Into Darkness'
From 'Spinal Tap' to 'Family Tree,' the Wild Worlds of Christopher Guest
50 Years Later, the Birmingham Class of 1963 Finally Gets a Prom
Padmasree Warrior on Why She Doesn't Believe in Work-Life 'Balance'
The show is a co-production of WNYC Radio and Public Radio International, in collaboration with New York Times Radio and WGBH Boston.
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