Today's Showdown on the Morning News Ratings War: Couric v. Palin

Tuesday, April 03, 2012

ABC and NBC are staging a rematch this morning of the memorable contest between Katie Couric and Sarah Palin in 2008. Couric's interview with Palin in 2008 stalled the meteoric momentum for the vice presidential candidate and fueled the comedy writers at Saturday Night live for months. Now the two battle for top ratings between the Today Show and Good Morning America.

Which news program did you turn to this morning: the Today Show or Good Morning America?

Bill Carter is a media correspondent for our partner The New York Times and author of "The War for Late Night".

Guests:

Bill Carter

Produced by:

Kateri Jochum

Comments [2]

Katia

Loved the use of Daft Punk's "Television Rules The Nation" in the segue at the end of this section. :)

Apr. 03 2012 11:35 AM
listener

How humiliating for NBC to have to go hat-in-hand to Palin in order to compete.
Many never watch any of these programs but apparently some public radio hosts look with an envious eye to the big networks. Meantime Palin still seems to get the last laugh and creates belly aches in all the right places.

Apr. 03 2012 09:47 AM

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