ICANN met this morning in Singapore to make the announcement on domain names. (Flickr user veni markovski)
Today the Internet Corporation for Assigned Names and Numbers (ICANN), a global body that coordinates internet names, voted to allow companies to apply for their own domain name extensions. Instead of choosing from the 22 existing top-level domain names, like dot com, dot org or dot net, websites will be able to apply for alternate URL endings—think dot takeaway or dot WNYC. At $185,000, the application fee is hefty and will likely limit the applicant pool to global business giants hoping to maximize their internet presence. ICANN will begin accepting applications on January 12, 2012. Mariko Oi, business reporter for our partner the BBC, speaks with us from Singapore, where ICANN met this morning.
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Comments [1]
More confusion and more typing is what it is. So what would be the final web address: companyname.com or companyname alone? Or will it be sales.companyname? Imagine my parents trying to remember that. What ICANN should sell are "one name" addresses for that price. You type the company's name and it goes directly to their .COM address. If you do that now your Internet browser will search for the name via a default search engine.
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