The slogans “Yes We Can” and “Change We Can Believe In” transformed then-Senator Barack Obama’s underdog bid for presidency into a frenzied, anti-incumbency movement that launched him to the Oval Office. Fast forward to today, and President Barack Obama has officially begun his re-election bid, though the word “change” is probably the last one he wants to hear.
Cindy Gallop, advertising consultant and former chairman of ad agency BBH, talks about how Barack Obama — one of 2008’s most ubiquitous, powerful and recognizable brands — can re-brand himself to a increasingly dissatisfied electorate in 2012.
Kambiz Hosseini: Iran's Jon Stewart on the Presidential Election
P is for Prison: Sesame Street and Overpopulation in America's Jails
Overpopulation of Prisons, The History of Privacy & Democracy, Will Snowden Be Extradited?
Arming the Syrian Rebels, Voices Against the War on Drugs, The Eiffel Tower as a Musical Instrument
Daniel Ellsberg Discusses Snowden N.S.A. Leak
The show is a co-production of WNYC Radio and Public Radio International, in collaboration with New York Times Radio and WGBH Boston.
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Comments [17]
Obama 2012 - Come on...you guys still like Michelle, right?
Dream Bigger
Hoping for more
"Down in front!"
This would be a reminder to his base to quit all the ideological diatribing and let the pragmatists keep things cool. Coz you know, those moderates can't stand people who stand on principle!
Smart with Heart
How about:
Keep the change.
Make it grow.
The New Hypocrisy
Old Bottle, New Change
Obama - Spares Us Change
Eradicate stupidiTEA
"Change in Action"
This slogan unites the original message of change with the new campaign, while providing a portrait of Obama as a decisive actor.
working with the change gang
Obama - The Following Leader
The hardest working man in the White House
Obama 2012: Let's prove the Tea Party AND Mayans wrong!
"I Almost Did"
Obama should choose from the following slogans, or employ each for its intended audience:
1. To Wall St.-
"Past Performance is no guarantee3 of future results."
2. Referencing US History (and "The Great Middle Class-:"
"An Oven-Stuffer Roaster in Every Pot; A Hybrid in Every Garage."
I could suggest more, but time is short.
-GJR
As long as they support abortion nationally and internationally, and push it, they are doomed.
Obama 2012, you're probably too stupid to appreciate how lucky you've been so far!
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