The New iPhone: Left in a Bar and Outed by Gizmodo

Tuesday, April 20, 2010

To the Apple employee who left it, the missing phone likely started out as a familiar inconvenience for cell phone owners who enjoy libation. This was no ordinary phone to leave behind though — it was Apple's new, unreleased iPhone. Proof? Apple sent a letter to the finder, asking for it back. Takeaway digital editor Jim Colgan tells us more about how tech site Gizmodo outed the top-secret phone; an unusual occurance for a company like Apple, which is famous for keeping its unreleased new products under wraps.

Guests:

Jim Colgan

Comments [4]

DTM from Seattle

Fraid the poster got it wrong. Just heard an interview with the person who had the phone. He took it apart to see what the innards revealed. It appeared to be the new phone.

He did contact Apply to return it but got blown off for some time. He finally was contacted by someone at Apple, who said that yes it was their property and wanted it back. He gave it back.

Apr. 21 2010 03:01 PM
ace

Awesome marketing technique!

Apr. 21 2010 01:33 AM
Linda E.

I almost wrecked the car this morning laughing at the Apple ipod story - which was followed by an announcement that "this program is brought to you by the Bill and Melinda Gates Foundation." Inadvertent, intentional or just hysterical timing?

Apr. 20 2010 12:33 PM
Katia

I don't see where the debate is. This person in the bar stole a phone that belonged to someone else (just because you tried to give it back and they didn't take it--for whatever reason--doesn't make it yours--this guy should've turned it in to bar management or police at that point--and it's arguable anyway that the phone wasn't the employee's to give away--it probably legally belongs to Apple, who DOES want it back). Then this guy sold it to Gizmodo, who is apparently refusing to return it. Throw charges at Gizmodo for trafficking in stolen goods, and for theft themselves (since they won't return it), and force them to reveal the identity of the guy who took it and sold it to them in the first place and slap the same charges on him.

Apr. 20 2010 09:05 AM

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