Business Bounties: Netflix Contest Improves Movie Tips

Netflix pays out prize for movie recommendation engine

Tuesday, September 22, 2009

Yesterday, the mail-order movie-rental company Netflix announced the winner of a contest they began back in 2006. They awarded $1 million to the people who came up with the best improvement to the company's method for recommending movies. The competition was such a success, Netflix is holding another one. Louise Story, finance reporter for The New York Times, tells us about companies offering bounties for business improvements.

Guests:

Louise Story

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