President Obama is addressing a joint session of Congress tonight. His mission? To sell health care reform. In what may be the pitch of his presidency, President Obama hopes to jumpstart the debate that has stalled over the summer while critics of his health proposals dominated many public forums and his approval ratings dropped. To help President Obama get in touch with his inner Willie Loman and sell health care reform to a seemingly skeptical audience, we have gathered a roundtable of experts: Ted Widmer is a former speechwriter for Bill Clinton; Lisa Schiffren is a former speechwriter for Vice President Dan Quayle; and Cindy Gallop, an advertising consultant and former chair of ad agency BBH.