In trying economic times, even the most popular brands fade away. In the UK the famous American brand Woolworth's has all but shuttered its windows, save for one store that's survived by re-inventing itself. Can American businesses take a lesson? The Takeaway talks with Woolworth's owner, that is, Wellworth's owner Claire Robertson of Dorchester, England and with branding expert Elizabeth Talerman about what it takes to make or break a brand in tough economic times.
Comments [6]
Since when should "branding" be a topic for public radio? Dammit, we are citizens of a democracy who must make informed choices not mere consumers of goods and services. Doesn't anybody here get it? THe Tacky way is professionally compromised in this deviation from the purpose of public radio.
The best Woolworths in the US, was the one on Washington St. in Boston.
Four or five stories with everything & anything you could possibly need or want. The basement contained the Baby Department, had a Shoe repair shop and Cafe.
On the third floor, you could pay your Electric, Gas or Phone bills.
I remember taking collections at the office for all types of occasions and really getting great bargains for our money's worth.
As Philip Morris cigarettes, much vilified for pushing a life-threatening product, rebranded itself as the New Age-sounding "Altria," I can't wait to see what AIG does. Amedusa?
I miss the short-lived "Fairgame with Faith Saley" program that WNYC cancelled last year. I wonder whether the creators of "The Takeaway" were influenced by it. The similarities are striking...
I miss Pudding Pops!
I miss "Pure & Natural" soap. I'm not sure how different P&N was from "Ivory" but I definitely preferred it. For some reason Dial Corp pulled the plug on it. Since then I simply haven't felt as clean...
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