GM Is In for a Wild Ride

How will the restructing process work?

Tuesday, June 02, 2009

GM executives are about to take a wild ride as the company restructures itself under bankruptcy protection. To describe how that process will work -- and if it will work -- is Mark LaNeve, GM North America’s Vice President for Vehicle Sales, Service and Marketing. He joins us from GM headquarters in Detroit. The Takeaway is also joined by Micheline Maynard, Auto Reporter for the New York Times to give her take on the future of GM.

"The big Detroit companies, GM and Chrysler specifically, have been able to get away with these huge families of vehicles. You can't do that anymore, you confuse customers and if they don't get clarity, they'll go somewhere else."
— New York Times auto reporter Micheline Maynard

For more on GM, read Law Professor John Pottow's post, How Obama Can Succeed at GM.

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