"It seemed like the marketing was being pushed at us using 'push' marketing strategies, but in reality it was 'pull' marketing — consumers demanding more from the brand."
—Susan Gunelius of KeySplash Creative, on marketing Harry Potter
The Takeaway is a national morning news program produced in partnership with The New York Times, the BBC World Service, WNYC, Public Radio International and WGBH Boston. More »
The show is a co-production of WNYC Radio and Public Radio International, in collaboration with The BBC World Service, New York Times Radio and WGBH Boston.
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