The science of gift giving

Thursday, December 25, 2008

Feeling a little sheepish because you got your sister socks, and she got you a new purple iPod? Evolution can be blamed for the guilt — if not your poor taste in gifts. Jonah Lehrer, author of "Proust Was a Neuroscientist," gives us the dirt on why we feel the need to give as much as we receive.

Guests:

Jonah Lehrer

Contributors:

Molly Webster

Comments [1]

ericf

See also:

The Theory of Moral Sentiments
by Adam Smith

Dec. 25 2008 08:35 AM
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